Amazon Prime Big Deal Days 2024 is back

The holiday shopping season starts early, as Amazon announces that their Prime Big Deal Days event is back in October.

How can Amazon sellers prepare for this Prime member-exclusive event, and for the upcoming shopping events in the run-up to the peak holiday season?

When and where are the Amazon Prime Big Deal Days happening?

The 2024 Prime Big Deal event is on Tuesday 8 to Wednesday 9 October, and starts at 08.00am BST.

It’s happening in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the UK and US – and Turkey for the first time.

6 reasons why you should participate in the Prime Big Deal Days

As with the Amazon Prime Days that took place over the summer, the Amazon Prime Big Deal event offers a number of opportunities for you to boost your sales, your visibility, and your customer base:

1. Supercharge your sales: The limited-time nature of the event encourages customers to make impulse buys, and Prime Day attracts millions of shoppers – spending to the tune of over £1.15 billion in the UK and $12.9 billion in the US in 2023 alone. In the EU, Prime Day 2023 saw significant growth for sellers across the EU.
2. Bring more eyes to your brand: With Lightning Deals or Prime Exclusive Discounts – and with Amazon’s marketing tools such as Sponsored Ads, coupons and discounts – your products take priority on Amazon’s deals page and attract cost-conscious customers, which drives more traffic.
3. Gain new customers with deals and reviews: With new eyes on your store come new sales, and offering deals can turn first-time buyers into loyal customers. And with the increase in reviews they leave, you can use that data to shape your products and offer – helping boost your brand’s credibility and sales over time.
4. Make room for new stock: In with new customers, out with old or excess inventory. Using product bundles can increase AOV (average order value) and help shift even more inventory, making space for a refreshed assortment.
5. Use it to expand your business: Amazon’s Prime Big Deal Days are a global event, so with the right preparation and Amazon logistics network in place, you can ship and fulfil around the world. For example, here’s what to consider when expanding into Europe.
6. Look at the numbers: With the sales data and insights on offer, you can better understand what customers like and how they behave, helping you make even better selection and marketing decisions for future events such as Prime Day, Black Friday, Cyber Monday and other major peak events throughout the year.

The 6 common challenges for sellers, and how to prepare for the Amazon Prime Big Deal Days

1. Balancing stock levels: As you’ll already know, too much stock can increase storage costs and tie up capital – but you still need to monitor inventory levels and make sure you have enough to meet the increased demand. You could consider using AI-powered inventory tools to help predict demand and automatically reorder popular items.
2. Optimising your product listings: Don’t let poor product images, descriptions and keywords impede your sales – having high-quality images, detailed descriptions and relevant keywords will make your products more visible to a wider audience.
3. Striking the right balance on price: Too high can drive customers away, and too low can eat into your profit margins. There are two strategies you can use – firstly, set eye-catching discounts and promotions to attract a wider range of buyers; secondly, monitoring your competitors’ pricing
4. Staying on top of reviews and customer feedback: Without this valuable data, you’re missing a key opportunity to refine your offer and boost your store’s credibility, and at peak times you can expect to see much more of it! Respond quickly and professionally to reviews and consider whether a chatbot or other tools can help with this. Use review management tools to keep an eye on what customers are saying in real time. Also, encourage customers to leave positive reviews.
5. Targeting your adverts: You could risk missing some great opportunities during this peak time with ineffective ads. By using Amazon’s advertising tools and real-time performance data, you can tailor the right keywords and creatives, optimise bids, and shape your adverts to be even more effective.
6. Managing increased demand: With high traffic volumes come challenges to the website, logistics and customer service. Plan for this by having a backup plan for the backend of your website (if you’re using a separate one on your own domain), a plan for the increased logistical demand, and enough customer support on hand.

Be prepared: key things to remember

The upcoming Amazon Prime Big Deal Days event offers a great chance to test your current e-commerce strategies and implement newer ones. As the all-important Q4 approaches, it’s crucial to prepare for customers – and competitors:

• Make sure your logistics and customer service can meet increased demand
• Use this opportunity to review past data from your dashboards and reviews to identify and fix potential issues
• Plan your cash flow forecast so you can cover increased spend
• Leverage promotions and discounts to balance your pricing strategy – and look for opportunities after each major sales event to run these and help keep customers returning to your store
• Look at setting up a marketing calendar to help you better target your marketing and advertising efforts
• If you want to expand your business in time for Q4 or any peak period in the coming years, think about where to start – for example, it could be business coaching or the tax systems on either side of the UK/Europe and the US.

Happy selling!