Prepare for Prime Day 2023: Everything you need to know as an Amazon Seller


Prime Day, Amazon’s annual sales event, has become one of the most highly anticipated shopping events for consumers worldwide and was recently announced to be taking place on July 11 & 12. As an e-commerce seller, it presents a golden opportunity to boost your sales, attract new customers, and increase brand visibility.

In this blog post, we’ll provide you with valuable insights and strategies to make the most out of Prime Day and achieve record-breaking success.

Why should Amazon sellers participate in Prime Day?

Prime Day presents a golden opportunity to boost sales and reach a massive audience. This annual shopping event by Amazon has gained tremendous popularity and has consistently delivered remarkable results.

According to statistics from previous Prime Day sales, the event has generated substantial revenue for sellers. In 2021, Prime Day sales exceeded $11 billion globally, marking a 6.1% increase compared to the previous year. Below you can find statistics for last year’s Prime Day:

These staggering figures highlight the immense potential Prime Day holds you and your e-commerce business, providing you with an ideal platform to showcase your products and tap into a vast customer base actively seeking deals and discounts.

How to prepare yourself for Prime Day as an Amazon Seller

Prepare Your Inventory

It’s important to ensure you have ample stock to meet the increased demand on Prime Day. Analyse your past sales data and identify the products that have performed well during similar shopping events. Order sufficient inventory and plan for any supply chain delays to prevent stockouts and maximise your sales potential.

It is too late to send inventory for Prime Day as the deadline for your inventory to arrive in U.S. fulfilment centres was June 15, 2023. If you didn’t send inventory in time, be sure to utilise FBM offers during Prime Day if you’re running out of FBA inventory.

Optimise Your Product Listings

To stand out in the sea of Prime Day deals as an Amazon seller, it is important to optimise your product listings for maximum visibility and conversion.

There are multiple things you need to consider when optimising your listings:

  • Incorporate relevant keywords in your product titles, bullet points, and descriptions.
  • Include high-quality images and engaging videos to capture the attention of potential buyers.
  • Use compelling copy to highlight the key benefits and unique selling points of your products.
  • Use Amazon’s split-testing feature if you are brand-registered to maximise your listing’s conversion potential.

Run Targeted Promotions

Take advantage of the promotional tools provided by Amazon to create enticing deals that attract customers. Offer significant discounts, bundle deals, or limited-time promotions to encourage impulse purchases. Consider using Lightning Deals or Deal of the Day to gain prominent placement on the Prime Day landing page, increasing your visibility and driving sales.

Prepare Your Marketing Strategy

Ensure that potential customers see your listings on Prime Day by leveraging various marketing tools both on and off Amazon. By marketing your products in advance, you can build interest in your deals and products before the sale.

  • Use social media platforms to generate interest around your Prime Day deals. As more and more customers look to social media to find viral products, it is important to create engaging content such as teaser posts, behind-the-scenes snippets, and product showcases.
  • Collaborate with influencers in your industry to promote your deals to their followers. Run contests, giveaways, or exclusive promotions on social media to build excitement and encourage sharing.
  • Review and analyse your Amazon PPC campaigns. Consider putting more budget into bidding for important keywords and take advantage of Amazon’s advanced PPC advertising solutions if you are a brand-registered seller.
  • Utilise ads outside of Amazon to drive traffic to your deals. Facebook and Google ads are a great way to widen your reach and increase seals.

Monitor and Analyse Performance

Throughout Prime Day, it is important to closely monitor your sales performance, traffic metrics, and customer feedback. By analysing the data to identify trends, popular products, and areas for improvement, you cam use this valuable information to optimise your strategies for future events.


Prime Day is a great opportunity for e-commerce sellers to drive sales, gain new customers, and elevate their brand visibility.

By preparing your inventory, optimising your product listings, running targeted promotions, leveraging social media and analysing performance, you’ll be on your way to maximising your Prime Day success.

Remember: planning, creativity, and a customer-centric approach will be the keys to achieving remarkable results. So make the most of Prime Day today and propel your online business to new heights!