Unlocking global success: 8 strategies to get you ready for Amazon Prime Day 2025

Ringing up billions of dollars worldwide, Amazon Prime Day 2025 is one of the most anticipated shopping events of the year. It offers e-commerce sellers a golden opportunity to boost sales and brand visibility.

As we gear up for Prime Day 2025, sellers must prepare effectively to maximise their success.  Let’s take a look at the main strategies you need to succeed. 

When is Amazon Prime Day 2025? 

Amazon have announced that 2025 Prime Day will be 8-11 July.

Your 8 strategies for Amazon Prime Day 2025 success 

1. Get your VAT registrations sorted – and consider branching out

With most VAT registrations taking weeks if not months to complete, you should start the process now (so you’re at least ready for Q4 if not Prime Day).

Amazon launched Amazon.ie earlier this year in Ireland, and there are several reasons why the ‘Emerald Isle’ presents such a glittering opportunity for expansion. Irish VAT registrations typically take about 4-6 weeks to process and issue a VAT number.

Until the end of 2025, you can expand into Ireland by registering for Irish VAT free with AVASK – plus, Amazon will reimburse €1,600. 

2. Get your logistics in good shape with our support

High order volumes can test logistics and fulfilment processes, particularly when shipping internationally, and late deliveries can ding your reviews.

Take advantage of Amazon’s robust logistics infrastructure, including Fulfilment by Amazon (FBA) and Pan-European FBA for those expanding throughout and into Europe. This can help streamline your shipping processes and ensure timely delivery to customers worldwide.  

Our sister company, KATA Global Logistics, which offers streamlined customs clearance services, also has some useful logistics strategies to help you optimise your supply chain and boost your sales during the 4-day Prime Day event.

AVASK and Amazon have co-created the Advantage Loyalty Programme that helps you save on customs brokerage fees – which will come in handy with the increased shipments you might need to make! 

🚢Learn more about the Amazon-AVASK customs and shipping service

3. Be seen in the right places

Create competitive, compelling deals such as Lightning Deals, Best Deals, and Coupons to attract more customers and increase your sales volume over the Prime Day period.

Ensure your product titles, descriptions, and images are optimised for search in each target market – high-quality images and detailed descriptions can significantly improve your product’s visibility and attractiveness. In our January episode of Global E-commerce Unlocked, we give a quick rundown of Amazon’s product title requirements. 

4. Keep your customers happy  

Provide excellent customer service, including fast shipping and hassle-free returns, to enhance the customer experience. Positive reviews and ratings can boost your products’ credibility and attract more buyers. 

5. Make sure the price is right 

How do you balance discounts with profitability – especially when dealing with different currencies and market conditions?

Use Amazon’s advertising tools to create targeted campaigns. Sponsored Products, Sponsored Brands, and Sponsored Display ads can help increase your products’ visibility.  

Use the tools available to monitor your sales performance, and be ready to adjust your pricing strategies as and when you need to. They’ll give you access to real-time data so you can make informed decisions and optimise your campaigns.

6. Keep your guard up 

With thousands of sellers vying for attention, getting your products noticed can be challenging, and malicious actors may attack your store.

Anticipate and protect yourself from the increased risk of competitor attacks – which can lead to losing your whole account in the worst-case scenario –  and learn more about what to do if you experience an attack on your account. 

7. Keep the shelves full

Running out of stock can lead to missed sales opportunities and disappointed customers.

Analyse past sales data to forecast demand and stock up accordingly to ensure your inventory levels can meet the expected surge in orders, especially if you’re trading in multiple countries. 

8. Make tax compliance less taxing 

We know how complex tax compliance across different countries can be.

Familiarise yourself with the tax regulations in each country you operate in, whether it’s knowing the differences between VAT in Europe and the UK and US sales tax, or Goods & Sales Tax (GST) in Australia.

Partner with experts like AVASK, who’ll also take care of your environmental and customs compliance worldwide for a complete end-to-end solution. 

Prime numbers: 4 Amazon Prime Day stats to note 

• $14.2 billion: the sales Prime Day 2024 generated in the US alone, a 10.5% increase from 2023. Meanwhile, in Europe, Amazon also reported their best Prime Day yet. 
• 60%: the number of households that placed more than two orders, with an average order value of $58, showing high engagement. 
• 180 million: the number of Prime subscribers worldwide who participated in the Prime Day 2024 event. 
• 200 million: the approximate number of items sold by European small businesses during Prime Day 2024, highlighting the event’s potential for small businesses. 

Start preparing now for Amazon Prime Day 2025 for the best chance of success

This year’s event promises to be another record-breaking event, offering e-commerce sellers a unique opportunity to boost sales and brand visibility.

Understand the challenges, implement effective strategies, and learn from past successes to make the most of this retail extravaganza. Then, you’ll be ready to capitalise on Prime Day’s massive traffic and sales potential. 

*Date of Amazon Prime Day added 17 June 2025.