Prosper Show 2025 recap: Viva Las Vegas!

We hit Vegas in style this year for the annual Prosper Show, which is a huge event for marketplace sellers.

As one of our delegates put it, “from the sheer scale of the expo floor to the depth of insight in every panel and the wide variety of different solutions on offer, Prosper offered a masterclass on how sellers, service providers and industry veterans come together to share knowledge and solve problems (and have a good time while doing it!)”

Not all e-commerce heroes wear capes, but for Prosper the dynamic trio donned theirs with pride. For the event, our co-founder Melanie Shabangu-Katsaris joined forces with two of our partners, Jérôme de Guigné, founder of e-Comas, and Jana Krecic, founder of YLT Translations, to form global expansion superheroes ‘The Expandables’:

✅ General Compliance (AVASK’s own Melanie)

🌍 Captain Expansion (the talented Jérôme)

📢 Colonel Localisation (the incredible Jana)

Why you… shouldn’t expand internationally?

We decided to shake things up by discussing a topic you might not expect: “Reasons Why You Should NOT Expand Your Brand Internationally.” In a lively panel discussion, we explored why sellers think they shouldn’t expand globally. We talked about the genuine challenges of going global, and shared practical insights that sellers could implement.

The main takeaway was that international expansion is a must for ambitious sellers – unless you don’t want more revenue, reach and global success. And if you do, AVASK and its strategic partners have a vast pool of resources to help you achieve that.

Why is now such a good time to expand into Europe?

We met many US-based sellers eager to start their expansion journey into Europe and other markets. With the ever-changing tariff landscape, exploring Europe is becoming a more attractive option. Also, Amazon is growing – not only has it recently launched its amazon.ie domain, but it’s also branched out into Belgium, Sweden and Poland.

Europe – the world’s second biggest trading bloc – alone has just over a billion monthly visits, coming from the UK, Germany, France, Spain and Italy. It’s a great platform to expand globally on; if you’re based in the US and know your way around the platform, it works the same way everywhere else (though not all seller tools might be available outside of the US).

Using established marketplaces like Amazon lets you move into established and emerging markets with relative ease, and with the newer, smaller markets such as Ireland, you can gain the advantage by moving quickly and establishing your brand with little existing competition.

How you can leverage ‘The Expandables’ to power up your global expansion

Using agencies and services such as e-Comas and YLT Translations make expansion and localisation much easier – and their teams are very well-versed with Amazon’s workings and quirks, having oftentimes worked there themselves. With Amazon’s growing reach across the EU and UK, you can scale your expansion one or more country at a time, with essential VAT registration, EPR compliance and customs, imports and exports support from AVASK.

When we spoke at Prosper Show, we highlighted a common fear sellers have of growing too fast, too soon. With the combined local and strategic knowledge from e-Comas, YLT Translations and AVASK, you’ll get expert help with your expansion strategy and mitigate the risks associated with business growth.

🌍e-Comas’ mission: global expansion

Our partner e-Comas are a full-service e-commerce agency. They help resolve cashflow issues, Amazon account problems, and can accelerate the growth of your brand(s) with proven global expansion strategies, winning media campaigns, and powerful technology.

Their in-house advertising, content and account management experts can create multi-channel advertising campaigns to boost profitability, while their CFOs can help audit Amazon accounts and provide recommendations to improve visibility on Amazon, identify hidden costs, and expand you onto new marketplaces. We know that it’s really common for sellers to struggle with understanding and complying with the rules and guidelines of online marketplaces like Amazon, so you can also get insights and strategies to help you comply with marketplace guidelines.

📢YLT Translations’ mission: localisation

With a team of almost 100 native speaker translators, YLT Translations specialises in localising and optimising content for engagement and conversions in your target country or countries. Now more than ever, there’s a push for sellers to optimise their product listings and descriptions to maintain their competitive edge – so YLT make sure that your listings are working hard in every language. They’ll help you tailor your brand and product messaging to suit the local audience, allowing you to establish a loyal customer base.

✅ AVASK’s mission: tax, EPR and customs compliance

The foundation for seller success is compliance. VAT numbers, OSS/IOSS registration, Extended Producer Responsibility (EPR) and customs compliance help you get your products where they belong – with your customers!

But we understand that it’s a complex world when you’re dealing with different requirements and regulations from country to country, and across the UK and EU customs borders – another aspect that can put sellers off branching across the pond.

AVASK is unique among its tax compliance peers because of its focus on global expansion – we do the heavy lifting so that your tax, eco-obligations and shipping all work together smoothly.

Europe is a great place to start because tax compliance is made easier; the OSS/IOSS scheme helps streamline VAT compliance across the EU, and AVASK can support with expansion into markets in the rest of the world – think Australia, Asia, the Middle East and more.

Make your global expansion dreams come true

A significant underlying fear we heard from sellers at Prosper was simply believing that they could expand. But with careful planning and the right strategies, expanding globally can lead to significant growth and new opportunities.

With the help of AVASK and its strategic partners, you can expand your business in the easiest possible way – by tapping into our expertise and network. You can do this!