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Amazon is one of the world’s largest e-commerce platforms, with millions of customers worldwide. However, the competition on Amazon is fierce, and it can be challenging to stand out and grow your business. In this blog post, we will discuss some effective strategies to accelerate your growth on Amazon in 2023.
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Toggle1: Optimise your product listings
Optimising your product listings is key to accelerating your growth on Amazon. Your listings should include high-quality product images, detailed descriptions, and accurate pricing and shipping information. By optimising your listings, you can improve your search rankings and make it easier for customers to find and purchase your products.
2: Advertise your products on Amazon
In 2018, Amazon launched Amazon Advertising, which is a powerful tool that can help you reach new customers and increase your sales. With Amazon Advertising, you can create targeted campaigns, track your performance, increase your visibility and drive more traffic to your products.
3: Leverage Amazon’s FBA programme
Fulfilment by Amazon (FBA) is a programme that allows you to use Amazon’s shipping, handling and customer service. It also lets you store your products in Amazon’s warehouses. By using Amazon’s FBA programme, you can offer faster shipping times and take advantage of Amazon’s trusted name.
Sellers can also benefit from:
Do you want to learn more about the different programmes Amazon has to offer and how they can benefit you as a seller? Watch our video on YouTube today!
4: Make the most of Amazon’s promotions
Amazon offers a variety of promotions and deals such as Lightning Deals, Best Deals, and Coupons. You can increase the visibility of your products and drive more traffic to your product listings if you utilise these promotions.
5: Get more reviews
Positive customer reviews are important on Amazon – the more good reviews your product has, the higher it will rank on Amazon. Positive reviews are a great way to build trust in your brand and increase sales on Amazon.
To get more reviews, consider using automated review request emails, including product inserts with instructions for leaving a review, and responding to customer feedback to show that you value their opinions.
6: Expand to international markets
Finally, expanding to international markets can be an effective way to accelerate your growth on Amazon. Amazon operates in over a dozen countries, and by expanding to new markets, you can reach new customers and increase your sales. However, it’s important to carefully research the regulations and requirements for each country to ensure that you comply with all laws and regulations.
Now’s the best time to put your effort and dedication into accelerating your growth on Amazon, and just applying one of these tips can help give you an edge over your competition.
But as you start to grow your online business and expand into international markets, it’s important to ally with partners who can provide specific expertise.
Looking to grow your Amazon business?
AVASK’s dedicated team of consultants, VAT and sales tax experts, and chartered accountants boast an exceptionally wide and varied range of backgrounds. Contact us for help with navigating the complexities of international tax – so you can focus on running your business.
